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In today’s cut-throat business world, it has become extremely essential to provide individual endeavor the right amount of publicity. A good public relations agency can help a business grow and create a positive image for it.

Some of the other features of good PR are:

• PR helps to both build and protect brands and allows the organizations to project change
• It disseminates information to media houses so that clients receive wide and positive coverage
• PR goes far beyond editorial media relations and focuses on identifying the role 'influencers' can play in affecting behaviors
• Building trust and credibility through sustained, structured activity
• Strategic public relations can be summed up by bringing together the three 'Cs':   Content, Contacts and Creativity.