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Product / Growth Marketing Leader

Digital Marketing

Location

Coimbatore | In-Office, Full Time

Experience

6–10 years

Job Details

Pepagora is looking for a Product / Growth Marketing Leader who can translate our product capabilities into compelling customer value propositions and build a measurable growth engine around them. The ideal candidate will own the intersection of product, positioning, customer acquisition, activation, engagement, conversion, retention and revenue - this is not a conventional marketing communications role.

Key Responsibilities :

  1. 01Own product positioning and messaging: ideal customer profiles, personas, jobs-to-be-done, competitive battlecards and differentiation.
  2. 02Own go-to-market planning and execution for every major launch, from target segment through to onboarding, adoption and success metrics.
  3. 03Build measurable acquisition engines across SEO, paid, social, content, email, WhatsApp, referral, partnerships and product-led acquisition.
  4. 04Own and optimise the complete customer funnel from visitor through registration, activation, conversion, retention and expansion.
  5. 05Work with Product and UX to build growth directly into the platform through guided onboarding, activation nudges and referral loops.
  6. 06Create sales enablement material, build growth dashboards and run continuous experiments across channel, message and offer.

Requirements :

  1. 016–10 years of Product Marketing / Growth Marketing experience.
  2. 02Experience in B2B SaaS, marketplaces, FinTech, SME technology, CRM, ERP or business software.
  3. 03Strong understanding of SaaS funnels and growth metrics, with experience owning product positioning and GTM.
  4. 04Strong performance and digital marketing understanding, with experience in product-led growth and lifecycle marketing.
  5. 05Strong analytical and experimentation mindset, with the ability to understand technical products and simplify them for customers.
  6. 06Experience collaborating with Product, Engineering, Sales and Customer Success. 07. Strong copy, messaging and storytelling ability, and strong ownership of business outcomes.

Preferred Skills :

  1. 01Experience with SME/MSME customers or B2B marketplaces.
  2. 02Experience with SaaS, CRM/ERP or marketing automation platforms.
  3. 03Familiarity with AI/LLM products, AI agents or embedded finance.
  4. 04Experience with account-based marketing, SEO or performance marketing.
  5. 05Experience acquiring and engaging Indian SME/MSME customers will be highly valuable.

What We Offer :

  1. 01Experience with SME/MSME customers or B2B marketplaces.
  2. 02Experience with SaaS, CRM/ERP or marketing automation platforms.
  3. 03Familiarity with AI/LLM products, AI agents or embedded finance.
  4. 04Experience with account-based marketing, SEO or performance marketing.
  5. 05Experience acquiring and engaging Indian SME/MSME customers will be highly valuable.

How to Apply :

Fill in the form below, or send your resume and a cover letter to careers@pepagora.com