Bridgei2i Analytics Solutions

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The advent of ‘big data’ has completely changed the way businesses can harness the information about customers to make powerful business decisions. Data could be anywhere – campaign information, demographics of customers, individual transaction behavior, information from social networks or web usage, satisfaction surveys etc.

BRIDGEi2i has the ability and experience to mine this wealth of unstructured and structured information to help businesses decide how to target the right customer, maximize cross sell and up-sell opportunities to enhance the customer value over the lifetime and how to focus on retaining the most profitable customers.