Bibliophile South Asia

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Privileging the Privileged: Gender in Indian AdvertisingExamining the new roles and position of women in current times, this book artfully draws critical analysis of more than 2500 advertisements. Dissecting advertisements in meticulous detail, the author presents the portraying of women in stereotyped images. While doing this, she challenges advertisers to re-examine their notions of gender, in order to uphold women's inviolable right to be treated with respect and dignity, as human beings. Author: Sharada J. Schafter About the Author: A graduate of University of Madras, Sharada Schaffter has worked as a volunteer with the Women's Forum for Social Action, at the Institute for Development Education, Chennai. She is a member of the Asian Network of Women in Communication and an Honorary Director of a service organization, Seva Trust. Publisher: 2006, Hb, 308pp., Illus., Biblio., Index ISBN-10: 81-85002-36-3 ISBN-13: 978-81-85002-36-1 Price: Rs 650 (Outside India: US $36.95)