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The New Era Group retraces its humble beginning to the early sixties in the industrial city of Coimbatore. The Founder Jaswant Singh Anand, a great visionary, could envisage the tremendous potential that lay ahead in the electrical trade. He later joined by his sons Gurdip Singh and Kawaljeet Singh, ho infused fresh strength into the company through innovative and contemporary concepts.

In the eighties, the group diversified from trading to manufacturing and this saw the launch of E-FAB cables.Today, The E-FAB range encompasses world class wires and cables ranging from domestic to industrial, commercial and agricultural applications. These cables are manufactured at the unit near Sonepat in Haryana and are accredited with ISO 9001 : 2000.

"Precision" and "Fair trade practices" have been the key words right from the inception.Moreover,t he state-of-the-art machines and stringent quality tests at every stage have given us a long list of satisfying clients that includes Multi-nationals, Corporates, Hospitals, Educational Institutions, Resorts, Hotels, Government bodies etc. This apart, an elaborate network of over 300 dedicated and loyal dealers are the inherent strength of the company.

The luminaries division in Bangalore caters to world of lighting under the brand name EN-LITE. Apart from the in - house production, EN-LITE offers an arrayof aesthetic imported lighting fixtures to suit almost every indoor and outdoor applications.Encouraged by tremendous response, E-FAB has also added to its range of allied products such as PVC insulation tapes, Miniature Circuit Breakers (MCBs) and Switch gears.

In the days ahead, the Group envisages the tremendous unexplored potential that lies in the Domestic and International markets and shall go out to explore this.

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