Passionate about simplifying selling and buying worldwide, Mr. Murugesan Dhanapal, CEO Floret Media, a fast growing online marketing consulting agency and his core team have developed a business to business portal www.pepagora.com, user friendly and information driven one stop solution for the SME’s.
SME's are the core of a growing economy. Undoubtedly one factor that promises the desired growth of a SME's is its web presence. In India with an emergent SME graph, how ever there is a lot to be desired, if the country wants to catch up with countries some of which have up to 60% contribution to GDP by SMEs. In a country where 5 percent of all businesses even maintain a web presence, India lags woefully behind most developed and developing countries in this matter. With 95 percent of businesses yet to even establish a website India is poised for big gains as more small enterprises come online.
The significance of Internet and web presence cannot be overemphasized in today's tech savvy world. FICCI, in partnership with Google recently released new research that showed the web makes a big impact on small to medium enterprises (SMEs). The report, showed that SMEs, who use the web, fare much better than those that do not. On an average, web-enabled SMEs boasted revenues 51 percent higher, 49 percent more profit, and customer bases 7 percent broader than their offline-only counterparts.
It is in this context Pepagora' mission and vision assumes great significance. The portal wants to give businesses the opportunity to trade with the world with much ease. The portal provides information about micro, small and medium companies across the world. pepagora.com allows the buyer to gather information about a number of suppliers as per their specific requirement from different parts of the world. Dhanapal, founder of Pepagora.com avers the vision & mission of the portal is to help the SMEs’ thereby contributing to the growth of an economy and nurture the development of entrepreneurial culture.
The registered members can create a website, virtual catalogue of their products and maximize their international exposure, thus allowing them to expand and manage their businesses globally. The suppliers can post special offer for their products / services to get new customers & buyers can post request for quote to find good suppliers. Pepagora.com also provides the user an option to find or to become business partner that helps the user to establish his/her business globally. One can manage deals posted and track the performance.
Users can also promote their website in Google & bing and social media platforms. Users can create maps for their business and creating maps is a good start for doing local business and it helps buyers to find your business location and directions, also to write review about services and products. At Pepagora.com the user can increase the number of visitors to his/her website with the help of social media sharing option thereby pushing up ROI several notches higher. It is very important to measure, analyze the performance of online presence, virtual business showroom and demand for product.
Pepagora.com integrated with analytics provides statistics about the user’s website's traffic and traffic sources and measures conversions and sales. One can also check the number of times (i.e. impressions) of his/her website was seen in Pepagora.com. Apart from these Pepagora.com offers leads analytics option, where one can get analytics report for leads generated through products and deals.